Lily R.
Quoting & Compliance Lead, ZapTheMove
Wrote her first interstate binding estimate at 19. Twelve years later, she designs the AI that does it in eight seconds.
About Lily R.
Lily spent twelve years in moving company back offices — first writing local non-binding estimates, then graduating to interstate binding estimates under FMCSA tariff rules. She has reviewed enough rejected quotes (and enough customer complaints over surprise final invoices) to know exactly where pricing logic breaks down in the wild.
At ZapTheMove she owns the AI quote generator: cubic-foot inventory logic, accessorial fees, long carries, stair fees, seasonal multipliers, and the binding-estimate templates that have to align with the FMCSA Protect Your Move guidelines. She also handles the trust-stack work — reviews, COI, BBB, and FMCSA SAFER references — because in this industry the estimate and the proof points sit on the same trust curve.
Areas of focus
- Moving estimates
- FMCSA binding-estimate rules
- Pricing models
- Online reviews and COI
Posts by Lily R.
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The Trust Stack: Reviews, COIs, and FMCSA for Movers
Google reviews, BBB, FMCSA SAFER, COIs — the layered trust stack customers check before booking a mover, and how to make yours unshakeable.
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Moving Estimates That Book Without Underpricing
Anatomy of a moving estimate that books — fast, branded, itemized, FMCSA-compliant, and built around how customers actually decide.
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