Ray Johnson
Lead Response Lead, ZapTheMove
Ten years running sales floors for residential moving companies. Now spends his days watching AI close leads at 2 AM.
About Ray Johnson
Ray spent a decade running inbound sales for residential moving companies on the East Coast — first as a CSR taking 80 calls a day, then as the operator responsible for response time across a small fleet of crews. He has watched roughly 40,000 inquiries come through a phone line, knows exactly which scripts close and which lose the lead, and is the person on the ZapTheMove team who decides how the AI sounds the first time a customer hears from it.
His writing here focuses on the unglamorous work that actually moves the conversion needle: speed-to-lead, response cadence, the difference between a callback and a captured opportunity, and the after-hours window most movers quietly bleed money through.
Areas of focus
- Lead response
- Speed-to-lead
- Inbound sales operations
- AI sales agents
Posts by Ray Johnson
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The 5-Minute Rule: Speed-to-Lead for Moving Companies
Responding to a moving lead in 5 minutes vs. 47 minutes is the single biggest predictor of which household movers grow. Here is the playbook.
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Welcome to ZapTheMove — and what we’ll be writing about here
What ZapTheMove is, why we exist, and what the rest of this blog will cover — for moving company owners and operators who want to grow.
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